The Must-Have Wedding Fragrance: Matiere Premiere

MOD was on the ground in the center of the action last evening at the chic Atelier 14 in Dubai’s bustling art’s district for the premiere of Matiere Premieres’s new Extrait de Parfum collection and here’s what you need to know | Mood Imagery - with ingredients by Matiere Premiere.com | All other imagery photographed by MOD.

About Matiere Premiere

Matiere Premiere is a luxurious fragrance brand that celebrates the artistry of raw materials, bringing rare, natural ingredients to the forefront of modern perfumery. Each fragrance is crafted with an emphasis on purity and quality, allowing each note to unfold with sophistication and depth. By focusing on sustainably sourced ingredients, Matiere Premiere ensures an exceptional olfactory experience that embodies elegance and refinement, making it a preferred choice for connoisseurs who seek exclusivity and timeless allure in their fragrance collection. The brand was founded by Aurélien Guichard, a renowned French perfumer with a legacy in fine fragrance creation. Guichard brings a personal touch to the brand, having grown up in Grasse—the heart of perfumery—where he developed an intimate connection to natural ingredients. Through Matiere Premiere, he channels his expertise into creating fragrances that highlight the richness of raw materials, crafting scents that are both luxurious and authentically rooted in nature. Matiere Premiere

What the new launch is about…

The launch of the new Extraits de Parfum collection is about rediscovering beloved fragrances in a way that feels richer, more intimate, and endlessly intriguing. The Extraits de Parfum collection is about intensified warmth and richness where Matiere Premiere’s iconic fragrances—Crystal Saffron, Santal Austral, Radical Rose, Encens Suave, and Falcon Leather—take on intriguing new depths. With each extrait, there’s a sense of rediscovery; the familiar becomes extraordinary with a more potent concentration, an enhanced touch of its defining ingredient, and a guest note that casts each scent in a surprising, magnetic light. It’s like experiencing these beloved fragrances for the first time, with a touch more mystery and allure woven into every facet. All About Matiere Premiere

What We Learned – Why It’s Perfect for Weddings!

MOD’s team gathered the following insights from the luxurious Emirati clientele in attendance, and the consensus was clear: Would you use Matiere Premiere for your wedding perfume counter? An impressive 90% of the fabulous VIP guests from the region responded with a resounding YES! The reasons varied from the captivating, lingering richness of the scents to the unpretentious elegance of the bottle designs, all underscoring Matiere Premiere's profoundly organic approach to elevating the art of high perfumery. Discover The Flower Farm

Preferred Scents for Wedding Perfume Counters:

Among the guests, two fragrances stood out as favorites:

ENCENS SUAVE:

This alluring scent features a sensual incense note, enhanced by Cistus Labdanum Absolute from Andalusia and Benzoin Absolute from Laos. A gourmand facet emerges through Coffee Extraction from Venezuela and Vanilla Absolute from Madagascar. In simpler terms, it opens with Coffee, followed by middle notes of Incense and Madagascar Vanilla, and settles with Benzoin and Labdanum. This unique blend creates an intoxicating fragrance, perfect for a wedding day perfume counter.Encens Suave

SANTAL AUSTRAL:

At its core is Organic Sandalwood Oil from Australia, enriched by creamy almond milk and iris absolute. Bright and woody, it is elevated with Benzoin Absolute from Laos and Venezuelan Tonka Bean Absolute for a velvety finish. This luxurious scent harmonizes masculine and feminine notes, appealing to the region's preference for fragrances that linger, with top and base notes unfolding as captivatingly as a blooming rose.Santal Austral | The Original

Choosing the perfect fragrance for your wedding is like selecting a melody for your love story; it should evoke emotions, linger in memories, and encapsulate the essence of your special day

- MOD

The MOD Opinion:

Matiere Premiere’s original scents and newly launched Extraits offer discerning Middle Eastern brides something extraordinary. As more local shoppers make conscious choices—favoring clean beauty, sustainably sourced ingredients, and organic components—Matiere Premiere stands out as the ideal contender. While classic fragrances will always have their place, brands like Matiere Premiere resonate deeply with those who appreciate the blend of culture and heritage within the evolving landscape of modern perfumery.Explore the range on Bloomingdales.ae